For Fairphone, we as Greenline consisting of Sybren, Rajeev, Hannah and Mark, developed an
application called Arche. We designed the application so that users
can learn how to arrange their lives more sustainably.
We do this by introducing users step by step to small habits that they
can adapt. By having users work on a common goal, we connect them
with each other, to increase engagement with the brand and build a more active community building.
The choices we made for this project are substantiated in the document below.